We are pleased to share the upcoming webinar hosted by BIOservicES and InBestSoil via the SoilCommunity Platform, exploring how innovative business models can support the EU Soil Mission and advance the transition toward sustainable soil management.

About the Event

This webinar will explore how innovative business models can contribute to the EU Soil Mission and support the transition to sustainable soil management. The session will bring together perspectives from research, policy, and Living Labs to discuss how soil-related business models are defined, what drives or hinders their implementation, and how they can be scaled in practice.

Speakers from the Joint Research Centre (European Commission) / EU Soil Observatory, InBestSoil, NovaSoil, ISLANDR, and SOILL/ENoLL projects will share insights from their work; touching on European policy frameworks, methodological approaches, ethical and institutional enablers, and practical experiences from Living Labs and soil restoration initiatives.

The presentations will be followed by a moderated discussion and audience Q&A, creating space to reflect on definitions, methodologies, and real-world examples of soil-based business models, and to identify opportunities for collaboration and next steps.

The webinar will feature contributions from leading experts, including:

• Dr. Panos Panagos – Joint Research Centre / EU Soil Observatory (EUSO)
• Dr. Liza Wood – University of Exeter / InBestSoil
• Dr. Fabio Bartolini – University of Ferrara / NovaSoil
• Dr. Paul Drenning – Chalmers University of Technology / ISLANDR
• Giulia Campodonico – ENoLL / SOILL

What to Expect

• In-depth discussions on European policy frameworks for sustainable soil management
• Practical insights from Living Labs and real-world soil restoration projects
• Exploration of ethical, institutional, and methodological enablers of soil-based business models
• A moderated discussion and live Q&A to exchange ideas and identify opportunities for collaboration

This webinar is a valuable opportunity for professionals, researchers, and stakeholders to learn from experts and discover actionable approaches to building a sustainable soil economy.

Register here: https://soilcommunity.app/event-69